If you ask category managers what causes them the most stress in the consumer product supply chain, there’s a pretty good chance they’ll tell you “promotion management”.
As we dive into 2021, one thing is certain: retailers must continue to move quickly in their digital transformation and be ready for change.
Recently a small but interesting study of 146 marketers' views on the challenges of 2021 was published.
Time to market has been shortened, and this should give you, as the marketing manager, an opportunity to look at whether your foundation in the marketing department is in place.
Are spreadsheets still central components in your marketing management toolbox? Then it's time to do something about it!
The challenge is that your customers are buying in a variety of different situations, channels and touchpoints. Just as you thought you had the customer locked in and ready to purchase in one of your
Read about Darrens experience with marketing and how things were changing rapidly in the industry. Read about how Marketing has gone truly digital here.
“I am so fed up with passing around spreadsheets,” was the reply from one of our customers. That was before they embarked on the digital transformation of Encodify’s Supplier Portal.
Marketing automation is the talk of the town – the buzzword that seems to be on every marketer's lips. But how much do you know about the subject when push comes to shove?
Optimise your workflow - what is it, and how do you do it? Workflow optimisation is the improvement of an existing workflow like launching a collection, producing next month’s campaign, hiring a new employee, or…
In a highly competitive and complex digital environment, businesses must operate faster to remain competitive and relevant. Business Process Automation frees up resources and optimises processes without increasing your headcount. Is it time to rethink how work gets done?
Across agencies, we see some current themes emerge, that in turn, are starting to shape environments ensuring they are in a ready state to respond and manage new challenges.
Check out our plans to find out which is right for you, and how you can customize it to perfection.
Book a free demo and we'll show you how the Encodify platform will help connect your marketing efforts.
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