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The 2025 Super Bowl commercials saw everything from Yahoo publishing Bill Murray's email address to two snack brands airing near identical commercials. Dive in and watch the 2025 Super Bowl commercials here.
On February 9th 2025,, the Caesar’s Superdome in New Orleans hosted Super Bowl LIX, and millions upon millions of viewers from all over the world tuned in to watch, not just for the game but for the Super Bowl commercials that aired during the game itself.
The Super Bowl isn't just a sporting event, but more like a cultural moment. Aside from the game itself, the halftime show usually features superstars likeJanet Jackson, Justin Timberlake, Lady Gaga, Coldplay, and even Slash from Guns and Roses, and on top of that global brands have made a tradition of airing elaborate commercials during what is one of the most watched TV-events of the year.
From Apple’s take on “1984” to a Nikés Hare Jordan teaming up with Air Jordan, there have been some memorable commercials during the Super Bowl over the past 58 installations of the game.
But what about 2025?
In this article we’ll take you through the commercials, the brands, and give you an overview of some of the most noteworthy Super Bowl ads from years past.
If you're just here for the clips you can find our list and watch the 2025 Super Bowl commercials here!
For some brands (and for some people) the Super Bowl commercials are more important than the game itself, and most brands promote their plans to air Super Bowl commercials months in advance.
Here are the brands we know will be airing ads during the game:
Fox, who is hosting the Super Bowl, is reportedly selling 30-seconds of Super Bowl commercial time for $7 million and with brands like MSC cruises securing 60-seconds, just getting the airtime is a costly affair.
And with the placement of Super Bowl ads being that expensive, brands usually go all out calling in athletes, actors, rock stars and other celebrities. This means that the price of producing a super bowl commercial is likely millions in double if not triple digits.
A noteworthy exception to this is Frito-Lay’s “Crash the Super Bowl” competition, where consumers create their own Doritos ads, and every year at least one fan-made Super Bowl commercial is aired during the Super Bowl. And while Doritos also has sweetened the pot by offering bonus prizes ranging from $400,000 to $1,000,000 the production costs are still expected to be lower than for most other companies.
While the commercials won’t air until February 9th, the popularity and excitement surrounding them is almost as big as the halftime show, and many of the brands have already leaked teasers for their Super Bowl commercials, while others have leaked the full length versions of their Super Bowl 2025 commercials already.
Verizon opted for a lot more than a simple video with their 2025 Super Bowl Commercial. For Super Bowl LIX Verizon hosted the first ever Super Bowl Fan Fest, which they described as “an experience like no other”.
The promotion of 2025 Verizon Super Bowl Fan Fest starts in a kitchen, on the counter a glass of water is trembling as the sound of helicopters make the people in the kitchen run to the window and look up at the sky.
To the sound of DMX’s “Where The Hood At” we see people in the street, in offices, in cafés and in cars look towards the sky as Verizon helicopters drop big “Super Bowl LIX” logos onto a number of different football fields.
And a speaker informs us that Verizon will be hosting Super Bowl watch parties on 30 home fields across the country.
In the Häagen-Dazs 2025 Super Bowl commercial dubbed “Not So Fast Not So Furious” the ice cream brand banded with Fast and Furious stars Vin Diesel, Michelle Rodriguez, and Ludacris, to remind the audiences that even the fastest families sometimes can't help but slow down and savor the moment.
The world famous battery brand, known for producing high performance alkaline batteries, joined forces with retired NFL quartback. Tom Brady, to show just how powerful their batteries are.
In the 30 second TV spot, Tom Brady is seen "powering down" as FOX Sports goes live, luckily, a Duracell employee stands ready to switch out his batteries, noticing that someone put a pair of no brand batteries in Tom, and informing us that winners like Tom only "run" on Duracell due to their Power Boost ingredients.
The 2025 Rocket Mortgage Super Bowl commercial titled “Take Me Home Rocket” sees young couples, children, veterans, and Pharrell Williams on their way home to reunite with their loved ones, as the song "Take Me Home, Country Roads" plays before the tagline reads "Everyone deserves their shot at the American Dream. Own the Dream". But the moment became so much more than just a commercial. As the broadcast returned to the game, more than 65 thousand fans at the Caesars Superdome broke into song and continued John Denver's anthem.
In a 60 second TV spot the 2025 GodDddy Super Bowl commercial titled “Act Like You Know” sees American actor Walton Goggins explain how it's his job to make you believe that he knows what he's talking about as he walks through roles as CSI investigator, race car driver, and even astronaut, before he lets us know that his hardest role is that of small business owner. Luckily, he had GoDaddy Airo, which let him use AI to do everything from building a website, to logo design and coming up with the tagline "Walton Goggins Goggle Glasses, because ifyour goggles ain't Goggins, they don't belong on your noggins."
This launches Goggins into the commercial's actual tagline "With GoDaddy Airo, it's like you know what you're doing."
In a 30 second TV spot the Reese's Super Bowl 2025 commercial sees consumers swarming around a volcano attempting to eat the lava. This is caused by Reese's recent launch of "Chocolate Lava BigCups", so to help remedy the situation, they've come up with a new slogan. "Don't Eat Lava, Eat Ooey Gooey Chocolate Lava"
In the 2025 Super Bowl commercial for Totino’s Pizza Rolls we see comedians Tim Robinson and Sam Richardson along with their kids say goodbye to the Chazmo the alien. Unfortunately, the doors close around Chazmo, ending his existence. And as the kids scream, Tim Robinson and Sam Richardson explain that, unfortunately, that's just a part of life.
It's not often that we see big global brands air near identical commercials, but due to the secrecy surrounding brand super bowl campaigns, this year's game saw both Pringles and Little Caesars airing commercials with very similar things happening.
In Little Caesars 2025 Super Bowl commercial for their "Crazy Puffs", Eugene Levy is so surprised by the flavor of the snack, that his eye brows fly off his face and takes flight, distracting runners, giving babies mustaches etc.
In the Pringles 2025 Super Bowl commercial "Call of the Mustaches" actor Adam Brody runs out of chips, and a whisper tells him to blow into the can, which causes mustaches around the world to fly off of their owners, take flight and come to his aid. A play on the pringles logo being a man with mustache.
While people were quick to judge the two commercials side-by-side, arguing who did it best, the Little Caesars team were quick to reach out via social media, asking Pringles to make it official.
“Doritos Crash the Super Bowl”, a contest where a consumer made Doritos commercial will air during the Super Bowl, is returning in 2025. The 2025 winner of the contest was St. Johns County potato farmer DeLee Parker, (age 5) and her family with the surprisingly heartwarming "Little Farmer", which sees a young girl planting and caring for a potato before it is sent off on truck to become a chip. The tag line reads "Real potatios grown on family farms across America"
In the third third instalment of “Kick of Destiny” the fantasy sports and betting company FanDuel sees brothers Eli and Peyton Manning clash in a field goal showdown on Super Bowl Sunday.
In the FanDuel 2025 Super Bowl commercial teaser, the two Mannings argue as Eli Manning reveals his hidden dream of being a kicker (and not a quarterback).
In the 30 second spot for their 2025 Super Bowl commercial, which was created by 72andSunny Amsterdam, e.l.f. shows actress Joey King and actor Lucien Laviscount take the ultimate relationship test—meeting the parents. The tension that builds over Joey’s choice of make up (half her face painted blue) is quickly deflated when she presents her in-laws with the e.l.f. Power Grip Primer she’s used to make the paint stick to her face.
Doritos wasn't the only brand to feature customers in their 2025 Super Bowl ads. Leading up to the big game, five Taco Bell drive-thru’s in California, Ohio, Tenessee, Texas and Florida was equipped with a “Live Más drive-thru cam” where rewards members (Taco Bell’s free loyalty club) could snap a quick picture post purchase, for a chance to be featured in the big game day ad.
The final spot featured a speaker arguing with LeBron James and Doja Cat, explaining that celebrities isn't what makes Taco Bell Taco Bell, that's the fans, while we see pictures of "a bunch of randos" (according to the speaker).
We do find it a little ironic that the brand focusing 'fans over celebrities' and saying they didn't need celebrities for their Super Bowl ad also felt the need to include celebrities in their super bowl commercial.
Whether it was ultimately a good decision or not, we'll let you decide.
In their 2025 Yahoo Super Bowl commercial Bill Murray addresses the audience, asking if they've ever looked in the mirror and NOT seen themselves. He asks the question as he is standing opposite a mirror, obviously not showing a mirror image of himself. He goes on to state that he doesn't think he needs professional help, just a skilled amateur, maybe.
By the end, he holds up a piece of paper with an email address. The tagline for the spot is "Just email Bill Murray at billhimself@yahoo.com. He'll explain everything...sort of." An email adress which, for all intents and purposes works, and prompts a response if emailed.
For those interested, emailing Bill Murray prompts a series of responses that drop in over the course of an evening, all adding up to a short story written by Bill. The story is told in three parts and includes original videos and photos.
While picking a favorite can be hard, we have no problem taking you on a guided tour through some of the funniest, best, most ingenious Super Bowl commercials of all time.
Who is the GOAT (Greatest Of All Time) in basketball?
That question has been asked a lot over the past few years, most conversations featuring the discussion of whether it’s Lebron James or Michael Jordan, but a Super Bowl commercial from 1993 asked the question long before Lebron James even finished high school.
The MacDonalds Super Bowl ad titled “The Showdown” featured Michael Jordan and Larry Bird playing 1-up on (and off) the basketball court, the wager being that the first to miss had to watch the other eat a Big Mac and fries (Michael Jordan’s lunch).
After the first few shots Jordan tells the viewers that they’ll probably be there for a while, so why not get a Big Mac and over the course of the commercial, the competition evolves into trickshots from the stands, the rafters, through the window outside of the gym, and from the top of a skyscraper.
Back in 1984 Apple, who had only been around for eight years, was still an underdog tech company charging against the giant that was corporate IBM. But unlike underdog tech companies of the 2020’s, Apple didn’t just need to sell personal computers. They needed to sell the idea of personal computers, and they had to do it on a limited budget.
And in a time before the internet, there was no better way to reach the masses, than with a Super Bowl commercial spot. However, they had to get a convincing message across, in a short amount of time.
To do that, they put their trust in Ridley Scott (director of Alien) and the dystopian narrative of George Orwell (his novel being the inspiration for the entire Super Bowl ad).
The 60-second Apple Super Bowl commercial shows a Big Brother preaching “Information Purification Directives” to a crowd mindless sheeple, when a young woman in shorts and a tank top runs in and, pursued by the Thought Police, hurls a hammer at the screen, destroying it, and as the line reads “On January 24, Apple Computer will introduce Macintosh, and you’ll see why 1984, won’t be like ‘1984’.”
While we could go into a lengthy discussion on the irony of how most of us are glued to watching Apple-screens all day, we’ll start by commenting on the success of this particular Super Bowl ad. Aside from the fact that the company reported a huge spike in sales following their 1984 Super Bowl commercial, their brand has been a household name ever since.
While this isn’t the only Super Bowl commercial to spawn a successful movie franchise, Niké’s “Hare Jordan” is probably the most well-known.
The Super Bowl ad, which was created by the Wieden & Kennedy agency, saw Bugs Bunny donning his Hare Jordans, and The Airness himself, join forces to utterly dominate a game of pick-up basketball.
At the end of this Super Bowl commercial, Bugs Bunny declares that "This could be the beginning of a beauty-ful friendship!" And with not one, but two Space Jam movies starring two of the world’s greatest basketball players, we couldn’t agree more.
If you were young, or even alive, during the early 2000’s, there’s a pretty good chance you remember a time when everyone overpronounced the phrase “what’s up”. The phrase was so iconic that the period was even referred to as “that time everyone said waaaazzuuup” on the TV show How I Met Your Mother.
The phrase comes from the 2000 Budweiser Super Bowl commercial, which features a group of friends speaking in shorthand on the phone, and as more and more of the friends are included on the call, the conversation gradually devolves into them merely yelling “waazuuuup” at each other.
The director behind one of the most unhinged Super Bowl advertisements, Rawson Marshall Thurber, unsurprisingly went on to have a successful comedy career both directing and acting in films like Dodgeball (2004) and Central Intelligence (2016), but his Reebok Super Bowl commercial will still make you laugh.
The commercial, which scarcely even mentions Reebok, sees Ron Felcher, CEO of Felcher & Sons, explain his paradigm breaking approach of having Reebok send Terry Tate (played by former american football player and wrestler Lester Speight) to act as the company’s office linebacker, and that this new approach has increased the productivity of their employees by 46%.
The CEOs monologue on the benefits of having Terry in the office carries on as we see Terry tackle employees who are taking long coffee breaks, slacking off, or filing TPS reports without a cover sheet, but he still has time to greet his fellow employees (“Hi Janice!”).
