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From mayonnaise and pizza rolls to cruises and beer. We’re taking a look at the 2025 Super Bowl commercials, which is going to be the best?
When the Caesar’s Superdome in New Orleans hosts Super Bowl LIX on February 9th 2025, hundreds of millions all over the world will tune in to watch, but if you work in advertising it might not be sports that makes you tune in but instead the Super Bowl commercials that air during the game.
Aside from the game itself, and a halftime show featuring superstars Janet Jackson, Justin Timberlake, Lady Gaga, Coldplay, and even Slash from Guns and Roses, many global brands have made a tradition of airing elaborate commercials during what is one of the most watched TV-events of the year.
From Apple’s take on “1984” to a Nikés Hare Jordan teaming up with Air Jordan, there have been some memorable commercials during the Super Bowl over the past 58 installations of the game.
But what are we going to see this year?
In this article we’ll keep you updated on which brands have already secured a spot for their commercial, give you an overview of some of the most noteworthy Super Bowl ads from years past, and we’ll continue to update the article so you can watch the 2025 Super Bowl commercials.
For some brands (and for some people) the Super Bowl commercials are more important than the game itself, and most brands promote their plans to air Super Bowl commercials months in advance.
Here are the brands we know will be airing ads during the game:
You can watch the 2025 Super Bowl commercials here!
Fox, who is hosting the Super Bowl, is reportedly selling 30-seconds of Super Bowl commercial time for $7 million and with brands like MSC cruises securing 60-seconds, just getting the airtime is a costly affair.
And with the placement of Super Bowl ads being that expensive, brands usually go all out calling in athletes, actors, rock stars and other celebrities. This means that the price of producing a super bowl commercial is likely millions in double if not triple digits.
A noteworthy exception to this is Frito-Lay’s “Crash the Super Bowl” competition, where consumers create their own Doritos ads, and every year at least one fan-made Super Bowl commercial is aired during the Super Bowl. And while Doritos also has sweetened the pot by offering bonus prizes ranging from $400,000 to $1,000,000 the production costs are still expected to be lower than for most other companies.
While the commercials won’t air until February 9th, the popularity and excitement surrounding them is almost as big as the halftime show, and many of the brands have already leaked teasers for their Super Bowl commercials, while others have leaked the full length versions of their Super Bowl 2025 commercials already.
Verizon opted for a lot more than a simple video with their 2025 Super Bowl Commercial. This year Verizon is hosting the first ever Super Bowl Fan Fest, which they describe as “an experience like no other”.
The 2025 Verizon Super Bowl teaser starts in a kitchen, on the counter a glass of water is trembling as the sound of helicopters make the people in the kitchen run to the window and look up at the sky.
To the sound of DMX’s “Where The Hood At” we see people in the street, in offices, in cafés and in cars look towards the sky as Verizon helicopters drop big “Super Bowl LIX” logos onto a number of different football fields.
And a speaker informs us that Verizon will be hosting Super Bowl watch parties on 30 home fields across the country.
In a 16 second teaser for the Häagen-Dazs 2025 Super Bowl commercial dubbed “Engines On” we see a car in the darkness, engine growling, sounds of a cheering crowded in the background, 2-9-2025 on the license plate.
While the teaser is quite simple, the video description reads: “Only question is: who’s behind the wheel?” This question is only made more interesting by the fact that the teaser was uploaded with the title “BIG GAME 2025 TEASER PT. 1” which means we can expect that a “part two” will follow.
Unlike many other brands, Duracell didn’t choose to focus the teaser on their upcoming Super Bowl commercial, instead, they’re focusing on their product.
In a 15 second teaser for the 2025 Super Bowl commercial, Duracell wants us to know that the type of battery we choose matters, riding on the coat tails of the “built different” memes and reels that’s been circulating on Instagram and TikTok, they inform us that the Duracell batteries have power boost ingredients (and that they are “built different”)
The 2025 Rocket Mortgage Super Bowl commercial titled “Tame Your Debts” uses a bunch of adorable, but mischievous goats creating chaos in the home of a young couple, as a metaphor for credit card debt. A conclusion that the young couple arrives at all on their own by the end of the commercial.
In a 16 second teaser for the 2025 Godaddy Super Bowl commercial titled “Who’s that - GoDaddy’s Back in the Game” the international domain registrar and web hosting company simply lets us know that they’re back, and that they’ve launched GoDaddy Airo, promising to reveal what the big deal is on February 9th.
In two 16 second teasers for the Reese’s 2025 Super Bowl commercial a voice proclaims “Reese’s has big news”. In the first teaser as we see a woman in a wedding dress running out on her wedding, and the second features an elderly woman on a scooter. They’re both screaming in excitement as they’re hurrying towards a volcano as the speaker lets us know that “it has something to do with lava”. Guess we'll have to wait until February 9th to find out, though.
In the 2025 Super Bowl commercial for Totino’s Pizza Rolls we see comedians Tim Robinson and Sam Richardson argue with Chazmo, a friendly Alien on his way home. As Chazmo says goodbye to the kids before returning to his home planet, the two dads confront him, and want compensation for the snacks he ate while hiding at their house. To snacks, 10 Totino’s Pizza Rolls for a total value of “about a dollar”.
The teaser for the 2025 Pringles Super Bowl commercial is a reel released on the Pringles Instagram, where we see two police officers in a car, looking up. One police officer exclaims “birds” and the other responds “that’s not birds” while the text reads “Keep your eyes on the sky” followed by the numbers “2-9-2025”.
“Doritos Crash the Super Bowl”, a contest where a consumer made Doritos commercial will air during the Super Bowl, is returning in 2025, and the teaser is already here. In the 1 minute teaser for this year’s “Doritos Crash the Super Bowl” commercial, we see a focus group of NFL players like Patrick Mahomes discuss the different commercials that have been submitted by consumers, answering questions like “did you find the ad cheesy?” and making comments like “It’s weird to see a commercial without Patrick in it.”
In the third third instalment of “Kick of Destiny” the fantasy sports and betting company FanDuel sees brothers Eli and Peyton Manning clash in a field goal showdown on Super Bowl Sunday.
In the FanDuel 2025 Super Bowl commercial teaser, the two Mannings argue as Eli Manning reveals his hidden dream of being a kicker (and not a quarterback).
In the 30 second spot for their 2025 Super Bowl commercial, which was created by 72andSunny Amsterdam, e.l.f. shows actress Joey King and actor Lucien Laviscount take the ultimate relationship test—meeting the parents. The tension that builds over Joey’s choice of make up (half her face painted blue) is quickly deflated when she presents her in-laws with the e.l.f. Power Grip Primer she’s used to make the paint stick to her face.
Turns out Doritos won’t be the only brand to feature customers in their 2025 Super Bowl ads. According to a post made on the brand’s Instagram, the 2025 Taco Bell Super Bowl commercial will star none other than their loyal customers.
Five Taco Bell drive-thru’s in California, Ohio, Tenessee, Texas and Florida will be equipped with a “Live Más drive-thru cam” where rewards members (Taco Bell’s free loyalty club) can snap a quick picture post purchase, for a chance to be featured in the big game day ad.
The list will be updated as more of the 2025 Super Bowl commercials and teasers are aired…
While picking a favorite can be hard, we have no problem taking you on a guided tour through some of the funniest, best, most ingenious Super Bowl commercials of all time.
Who is the GOAT (Greatest Of All Time) in basketball?
That question has been asked a lot over the past few years, most conversations featuring the discussion of whether it’s Lebron James or Michael Jordan, but a Super Bowl commercial from 1993 asked the question long before Lebron James even finished high school.
The MacDonalds Super Bowl ad titled “The Showdown” featured Michael Jordan and Larry Bird playing 1-up on (and off) the basketball court, the wager being that the first to miss had to watch the other eat a Big Mac and fries (Michael Jordan’s lunch).
After the first few shots Jordan tells the viewers that they’ll probably be there for a while, so why not get a Big Mac and over the course of the commercial, the competition evolves into trickshots from the stands, the rafters, through the window outside of the gym, and from the top of a skyscraper.
Back in 1984 Apple, who had only been around for eight years, was still an underdog tech company charging against the giant that was corporate IBM. But unlike underdog tech companies of the 2020’s, Apple didn’t just need to sell personal computers. They needed to sell the idea of personal computers, and they had to do it on a limited budget.
And in a time before the internet, there was no better way to reach the masses, than with a Super Bowl commercial spot. However, they had to get a convincing message across, in a short amount of time.
To do that, they put their trust in Ridley Scott (director of Alien) and the dystopian narrative of George Orwell (his novel being the inspiration for the entire Super Bowl ad).
The 60-second Apple Super Bowl commercial shows a Big Brother preaching “Information Purification Directives” to a crowd mindless sheeple, when a young woman in shorts and a tank top runs in and, pursued by the Thought Police, hurls a hammer at the screen, destroying it, and as the line reads “On January 24, Apple Computer will introduce Macintosh, and you’ll see why 1984, won’t be like ‘1984’.”
While we could go into a lengthy discussion on the irony of how most of us are glued to watching Apple-screens all day, we’ll start by commenting on the success of this particular Super Bowl ad. Aside from the fact that the company reported a huge spike in sales following their 1984 Super Bowl commercial, their brand has been a household name ever since.
While this isn’t the only Super Bowl commercial to spawn a successful movie franchise, Niké’s “Hare Jordan” is probably the most well-known.
The Super Bowl ad, which was created by the Wieden & Kennedy agency, saw Bugs Bunny donning his Hare Jordans, and The Airness himself, join forces to utterly dominate a game of pick-up basketball.
At the end of this Super Bowl commercial, Bugs Bunny declares that "This could be the beginning of a beauty-ful friendship!" And with not one, but two Space Jam movies starring two of the world’s greatest basketball players, we couldn’t agree more.
If you were young, or even alive, during the early 2000’s, there’s a pretty good chance you remember a time when everyone overpronounced the phrase “what’s up”. The phrase was so iconic that the period was even referred to as “that time everyone said waaaazzuuup” on the TV show How I Met Your Mother.
The phrase comes from the 2000 Budweiser Super Bowl commercial, which features a group of friends speaking in shorthand on the phone, and as more and more of the friends are included on the call, the conversation gradually devolves into them merely yelling “waazuuuup” at each other.
The director behind one of the most unhinged Super Bowl advertisements, Rawson Marshall Thurber, unsurprisingly went on to have a successful comedy career both directing and acting in films like Dodgeball (2004) and Central Intelligence (2016), but his Reebok Super Bowl commercial will still make you laugh.
The commercial, which scarcely even mentions Reebok, sees Ron Felcher, CEO of Felcher & Sons, explain his paradigm breaking approach of having Reebok send Terry Tate (played by former american football player and wrestler Lester Speight) to act as the company’s office linebacker, and that this new approach has increased the productivity of their employees by 46%.
The CEOs monologue on the benefits of having Terry in the office carries on as we see Terry tackle employees who are taking long coffee breaks, slacking off, or filing TPS reports without a cover sheet, but he still has time to greet his fellow employees (“Hi Janice!”).
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