Promotion Planning

Promotion Planning enables you to utilise your PIM and DAM content when planning long-term and short-term promotion with specific details such as structure, texts, promotion prices, page elements etc.




Workspaces



Brief & Estimate


Supplier & Partner Collaboration


Product Information Management



Digital Assets Management



Project & Task Management



Creative Automation



Promotion Planning



Online Proofing




Web2Print




Timesheets

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Reconciliation 
& Invoicing

The core features of Promotion Planning

Deliver your campaign strategy

Your marketing, and category/buying teams have defined the campaign strategy, messaging and promotional tactics. Executing these plans in your promotions can be complex to ensure customers are incentivised

Decide on the number of activities to plan during the year including length and frequency
Decide the themes to be run throughout the year according to events
View your planned marketing activities within a timeline by activity or supplier

Ensure you promote the right products

Making the right decisions when planning your promotions is important with many key considerations such as pricing, discounts, stock requirements, distribution costs, competitor activity and much more

Evaluate performance of past campaigns
Set the expectations for the performance of future campaigns
Coordinate the conditions for each supplier’s products in future campaigns
Encodify product information management view

Finalising a promotion

Finalising a promotion and ensuring you have every detail in order before sending it for production is a considerable task to accomplish without compromising time-to-market

Decide what products to add at what prices, and add all the promotional information needed for production
Add commercial storytelling in the form of themes to each campaign (such as Christmas, Easter, or birthdays themes)
Add event based content specific to each campaign (such as competitions, coupons, etc.)
Review the product text, prices and images you plan to use on your promotion before creative production - we call this zero-proofing
Export the campaign draft in your required file type for Creative Production
Encodify solution suite image

Improve data quality

We ensure you can centralise and standardise your product ensuring your internal teams have the most up-to-date data leading to a reduction in errors and inconsistencies that can lead to customer dissatisfaction

Better customer experience

We ensure buyer confidence by ensuring you can provide accurate data and complete product information across all sales channels

Reduce Time-to-Market

We ensure that your Time-to-Market is reduced by offering you a way to systematise your promotion planning allowing you to optimise and focus on the details.

Encodify is used by
Bygma logoCoop logoNetto logoDavidsen logoAgro Secvilla logocurious logo
Jellyfish logoNilfisk logoFlügger logoFleggaard logojem&fix logo

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