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For retailers, campaigns and promotions can drive up to 50% of annual sales, making them a force to be reckoned with. So, a lot hinges on successful promotions, and that’s where the Encodify promotion management solution comes into play.
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Emma Søgaard Andersen
Product Marketing Coordinator
We have gone from an average of three proofing rounds to an average of 1.47 proofing rounds. We save a lot of time on the fact that it has become a more efficient flow without too much manual handling.
Ben Terry
Chief Technical Officer
Encodify really understands that they need to be a flexible tech partner and support integration with other best in breed technology. This balance gives us the flexibility our clients need in today’s landscape.
Each workspace can also contain things like calendar information, visualized data, and buttons to quickly create campaigns or assign tasks.
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Organize, manage, find and share your digital content from a centralized application that is quick to deploy and simple to use.
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Managing a webshop with more than 500,000 products is a challenge. But with Encodify you can centrally organize and enrich product data, to ensure consistent, accurate and up-to-date information across all channels.
The ad builder, Web2Print, lets you easily take control over your brand identity when creating marketing content while reducing errors by letting non-technical users generate content such as signage or in-store labels from dynamic templates.
Team members, agency employees, partners, and other stakeholders can add comments, suggestions and edits to single designs, catalogues or even videos directly from the platform.
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Easily access and use your PIM and DAM content when planning long-term or short-term promotions. You will always have specific details on hand, such as structure, texts, promotion prices, and page elements.
We offer three pre-configured solutions to use as a starting point. Pick the solution that fits your needs and customize it to accelerate your efficiency and empower your collaboration.
Together we will perform a gap-fit analysis to find out what is missing from the standardized solution, so you can get a platform the caters to your needs.
After you have picked a solution and found out what you need extra we’ll help you set it up and customize any bits and pieces to fit your workflow.
Driving effective marketing campaigns is largely dependent on many small improvements that help move the needle in a big way. But if you don’t know how you’re doing, you’ll have a hard time pushing that needle anywhere. With our promotion management solution you can easily leverage data to understand what works, before you adapt your promotions, and achieve the best possible results.
Our promotion management solution lets you automate manual tasks, which helps reduce the margin for error and frees up your team's time, letting you manage campaigns and promotions effortlessly, even across a global retail network.
With Promotion Management for Encodify you can ensure that promotions are executed consistently across all locations and formats to help maintain brand consistency, and you can make sure promotions adhere to local regulatory guidelines, so you don’t take a hit on your brand’s integrity.
Promotion management software lets you plan, implement, monitor, and analyze promotional activities across a business with the aim to increase brand awareness, generate interest and drive sales. Promotion management software for retailers usually includes tools like promotion planning tools, asset review and approval tools, DAM, PIM and design and print tools for digital ads and in-store signage.
Which is the best promotion management software will depend on the industry in question as well as the size and complexity of the promotional activities that need to be managed.A small company focused on digital sales might have their promotion management needs solved with an email platform and a scheduling tool for social media.But bigger companies with a bigger diversity in promotional activities, products and categories served, will most likely need a promotion management software that connects promotions across different channels, mediums, products and platforms.Because of that, the key to choosing the best promotion management software is to choose one that is a) flexible, and b) scalable.
The terms promotion management and campaign management are often used interchangeably, the term promotion management is often used to describe the process of managing activities intended to communicate the existence of a product or service to a target audience. In the context of this understanding promotion management is simply a smaller part of campaign management which also includes advertising, distribution, merchandising and pricing.
TPO (Trade Promotion Optimization) is a complimentary activity to TPM (Trade Promotion Management). Where TPM focuses on budgeting, planning, execution, performance analysis and contract management, TPO focuses on performance tracking and continuous improvement.
“We have gone from an average of three proofing rounds to an average of 1.47”
Product & Marketing Coordinator
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“We are now closer to market before choosing the products for the campaign. We have a much smoother process and the possibilities that Encodify gives us makes us more agile both internally and in regards to the other stakeholders.”
Campaign Manager
"The system allows a better quality. The output is better. Mistakes are discovered in time, and they almost never reach the final output. Workflows are so slick and streamlined."
Marketing Manager
