Create flawless campaigns with our Promotion Management solution

For retailers, campaigns and promotions can drive up to 50% of annual sales, making them a force to be reckoned with. So, a lot hinges on successful promotions, and that’s where the Encodify promotion management solution comes into play. 

Five stars were given to the product by the user
“We can easily find the deadlines for any catalogue in a given country, and at the same time have an overview of all ongoing promotions and campaigns”
Marketing Coordinator
Retail
encodify promotion management graphic
Encodify is used by
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Get rid of the endless approval rounds and speed up your marketing

Manage every aspect of your promotions and campaigns in one place with a strong set of promotion management tools for the Encodify platform. From supplier collaboration, product information management, and digital asset management to content creation, online proofing, and distribution.

This lets you minimize errors and reduces time-to-market by automating manual tasks across your entire marketing value chain.
  • Plan and manage your promotions with suppliers, partners and team members in one solution
  • Online proofing for easy communication and feedback
  • Bridge online and offline sales in your promotion mix.
Encodify promotion management visual

What you get with the Encodify Promotion Management solution

Get a complete overview of tasks and data

Workspaces are personal dashboards that help make complex data more accessible and understandable. Each workspace can also contain things like calendar information and buttons to quickly create campaigns or assign tasks.

Easily customize your workspace with drag and drop widgets, portal cards, charts, views and much more
Filter the results you see to make sure that the information in the dashboard is relevant to you
View key performance metrics and assess risks
Quickly share dashboards with your team to ensure complete alignment.

Unify your product information

Managing a webshop with more than 500,000 products is a challenge. But with Encodify you can centrally organize and enrich product data, to ensure consistent, accurate and up-to-date information across all channels.

Link your product data directly to digital assets including packshots, safety sheets, energy labels and brand logos
Automate the assignment of production locations or teams based on business  processes
Update images and videos with quick crop, trim and transformation tools
Publish directly to digital catalogs and update your CMS platform.
Encodify Product Information Management feature view

Ad building and in-store labels at scale

The ad builder, Web2Print, lets you easily take control over your brand identity when creating marketing content while reducing errors by letting non-technical users generate content such as signage or in-store labels from dynamic templates.

Export projects directly from Adobe InDesign and convert them into editable templates

Users can customize any content content piece based on the dynamic templates

Advanced image cropping ensures you maintain correct dpi during cropping and resizing.

Encodify Web2Print Feature Image

All your digital assets in one place

Organize, manage, find and share your digital content from a centralized application that is quick to deploy and simple to use.

Easily access your entire digital content library, to find images, photos, creative files, videos, audio, presentations, and documents

Safeguard your stored assets with role-based access restrictions

Automatically add watermarks to further secure your assets

Generate automated metadata tags

Easily share assets by generating public URLs or sending downloadable links.

Enriched product information feature view

Make sure your promotions are on time—every time

Easily access and use your PIM and DAM content when planning long-term or short-term promotions. You will always have specific details on hand, such as structure, texts, promotion prices, and page elements.

View upcoming marketing activities in timelines sorted by activity or supplier

Evaluate performance of past campaigns

Coordinate the conditions for each supplier’s products in future campaigns

Add event based content specific to each campaign such as competitions or coupons

Export the campaign draft in your required file type for creative production.

Encodify Promotion Planning solution view

Proofing your content has never been easier

Team members, agency employees, partners, and other stakeholders can add comments, suggestions and edits to single designs, catalogues or even videos directly from the platform.

Streamline asset access with Digital Asset Management (DAM)

Accelerate reviews with easy proofing and approvals

Integrate your DAM with Adobe Creative Cloud

Streamline incoming requests.

Encodify online proofing feature view

How it works

The Encodify marketing platform lets you manage everything from digital assets and product information to projects, tasks, proofing, and even creative automation. Pick a solution and customize to fit your needs.
See plans

Pick a solution

We offer three pre-configured solutions to use as a starting point. Pick the solution that fits your needs and customize it to accelerate your efficiency and empower your collaboration.

Find out what's missing

Together we will perform a gap-fit analysis to find out what is missing from the standardized solution, so you can get a platform the caters to your needs.

Customize to fit your needs

After you have picked a solution and found out what you need extra we’ll help you set it up and customize any bits and pieces to fit your workflow.

Image of a purple wave

Why you should choose Encodify as your promotion management software

It helps optimize promotions based on performance

Driving effective marketing campaigns is largely dependent on many small improvements that help move the needle in a big way. But if you don’t know how you’re doing, you’ll have a hard time pushing that needle anywhere. With our promotion management solution you can easily leverage data to understand what works, before you adapt your promotions, and achieve the best possible results.

It lets you scale efficiency

Our promotion management solution lets you automate manual tasks, which helps reduce the margin for error and frees up your team's time, letting you manage campaigns and promotions effortlessly, even across a global retail network.

It helps you maintain consistency

With Promotion Management for Encodify you can ensure that promotions are executed consistently across all locations and formats to help maintain brand consistency, and you can make sure promotions adhere to local regulatory guidelines, so you don’t take a hit on your brand’s integrity.

Frequently asked questions

Got questions about campaign and promotion management tools? We've collected answers to some of the most frequently asked questions right here.
What is promotion management software

Promotion management software lets you plan, implement, monitor, and analyze promotional activities across a business with the aim to increase brand awareness, generate interest and drive sales. Promotion management software for retailers usually includes tools like promotion planning tools, asset review and approval tools, DAM, PIM and design and print tools for digital ads and in-store signage.

What is the best promotion management software?

Which is the best promotion management software will depend on the industry in question as well as the size and complexity of the promotional activities that need to be managed.A small company focused on digital sales might have their promotion management needs solved with an email platform and a scheduling tool for social media.But bigger companies with a bigger diversity in promotional activities, products and categories served, will most likely need a promotion management software that connects promotions across different channels, mediums, products and platforms.Because of that, the key to choosing the best promotion management software is to choose one that is a) flexible, and b) scalable.

What is the difference between campaign management and promotion management?

The terms promotion management and campaign management are often used interchangeably, the term promotion management is often used to describe the process of managing activities intended to communicate the existence of a product or service to a target audience. In the context of this understanding promotion management is simply a smaller part of campaign management which also includes advertising, distribution, merchandising and pricing.

What is the difference between TPO and TPM?

TPO (Trade Promotion Optimization) is a complimentary activity to TPM (Trade Promotion Management). Where TPM focuses on budgeting, planning, execution, performance analysis and contract management, TPO focuses on performance tracking and continuous improvement.

Loved by marketing teams

Five stars were given to the product by the user

“We have gone from an average of three proofing rounds to an average of 1.47”

Product & Marketing Coordinator

category manager checking ipad
Four stars given to the product by the user

“We are now closer to market before choosing the products for the campaign. We have a much smoother process and the possibilities that Encodify gives us makes us more agile both internally and in regards to the other stakeholders.”

Campaign Manager

woman working in marketing
man working on a marketing projectFive stars were given to the product by the user

"The system allows a better quality. The output is better. Mistakes are discovered in time, and they almost never reach the final output. Workflows are so slick and streamlined."

Marketing Manager

Ready to connect 
your marketing workflows
with Encodify?

Check out the plans

Check out our plans to find out which is right for you, and how you can customize it to perfection.

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Book a free demo and we'll show you how the Encodify platform will help connect your marketing efforts.

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