Workspaces
Digital Asset Management
Project & Task Management
Online Proofing
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Private labels make up more than a quarter of all supermarket sales in Europe, but developing and maintaining a private label is not cheap. And that’s where Encodify comes in. With our private label management solution you can handle everything from asset design to project management and proofing.
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Workspaces are personal dashboards that help make complex data more accessible and understandable. Each workspace can also contain things like calendar information and buttons to quickly create campaigns or assign tasks.
Organize, manage, find and share your digital content from a centralized application that is quick to deploy and simple to use.
Easily access your entire digital content library, to find images, photos, creative files, videos, audio, presentations, and documents
Safeguard your stored assets with role-based access restrictions
Automatically add watermarks to further secure your assets
Generate automated metadata tags
Easily share assets by generating public URLs or sending downloadable links.
Manage the full lifecycle of complex projects to ensure everything is delivered on time—every time.
Visualize your projects against key dates and plan each deliverable based on priority
Automate the assignment of production locations or teams based on business processes
Keep internal and external stakeholders informed of progress including if work is being completed in accordance to the plan.
Team members, agency employees, partners, and other stakeholders can add comments, suggestions and edits to single designs, catalogues or even videos directly from the platform.
Streamline asset access with Digital Asset Management (DAM)
Accelerate reviews with easy proofing and approvals
Integrate your DAM with Adobe Creative Cloud
Streamline incoming requests.
We offer three pre-configured solutions to use as a starting point. Pick the solution that fits your needs and customize it to accelerate your efficiency and empower your collaboration.
Together we will perform a gap-fit analysis to find out what is missing from the standardized solution, so you can get a platform the caters to your needs.
After you have picked a solution and found out what you need extra we’ll help you set it up and customize any bits and pieces to fit your workflow.
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With Encodify you can manage every step of the private label process, from initial conceptualization to getting your final product on the shelves. Our private label management solution gives you one place to manage all product, project, and packaging-related specifications.
You most likely won’t be managing your entire private label journey without involving manufacturers and agencies. With Encodify you can let both internal and external stakeholders collaborate directly in the platform to ensure that high-quality product data and materials are ready whenever a team member needs it.
With Encodify you can make sure that all product content is up to date, easy to access, and ready to use. Manage and localize packaging and labels to ensure that local compliance and regulations doesn’t become an issue.
The term private label management refers to the processes surrounding production, marketing and distribution of private label products, a type of products distributed by a retailer under their own brand name, but produced by a third-party manufacturer.
Good private label management software connects everything from digital assets and product information with project management and review and approval capabilities.
White-labelling refers to the process where an organization purchases a piece of software that they then customize and brand as their own, often with the purpose of selling it to their own customers.
Private label management software, on the other hand, refers to software which is used to manage the production and marketing of private label products.
Private label products usually have a higher profit margin than resale products owing to the fact that the originating brand (and their share in the sale) is cut out of the equation. This gives retailers the option to either set higher price points to further increase the profit of individual sales, or to reduce prices below the market standard to help increase the total number of sales.
“We have gone from an average of three proofing rounds to an average of 1.47”
Product & Marketing Coordinator
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“We are now closer to market before choosing the products for the campaign. We have a much smoother process and the possibilities that Encodify gives us makes us more agile both internally and in regards to the other stakeholders.”
Campaign Manager
"The system allows a better quality. The output is better. Mistakes are discovered in time, and they almost never reach the final output. Workflows are so slick and streamlined."
Marketing Manager
