If you ask category managers what causes them the most stress in the consumer product supply chain, there’s a pretty good chance they’ll tell you “promotion management”.
There’s a fine line between success and failure when it comes to marketing campaigns, and while most campaigns at least achieve some degree of success, Failed marketing campaigns are not as uncommon as you might think.
With the emergence of AI creative automation is becoming more and more common, but what is creative automation, how do you get started, and what are the pitfalls? If these are some of the questions you have, then this is the article for you.
Are you looking for a new marketing resource management software? Or perhaps you want to know more about how to optimize your marketing resource management? In either case, this is the article for you.
Successfully executing your campaigns and promotions requires the right marketing campaign management tool. One that gives you a complete overview of your marketing campaigns, with the perfect balance between knowing which assets are available, who’s working on what tasks, which channels the campaign will run across and so on.
Over the past years multiple attempts have been made to incorporate AI and automation into creative work, but where do you begin? In this article we’ll take you through everything from content automation to content automation systems.
Getting your product into the hands of the consumer faster than the competition. That’s the name of the game. In this article we’ll explore time to market optimization and how you can make your product and campaign processes more efficient.
Digital marketing is not for the faint of heart. In fact, there are plenty of horror stories in marketing in general. In this article we’ve collected five digital marketing nightmares, real life examples of how they’ve played out and suggestions on how they could have been avoided.
Forget manual checklists or spending excessive amounts of time managing each step of your marketing workflow. Everything from approval processes, deadline reminders, communication with freelancers and partners, and even content creation can all be automated, provided you have the right workflow automation system.
We are much more likely to remember something when it’s been wrapped in a story. Why? Because stories are memorable. This makes storytelling a powerful tool to make your brand stand out, especially when it comes to branding in retail.
From loyalty programmes to retail media networks a lot it’s safe to say that the scenery of retail marketing is changing, but what is the state of retail marketing going into 2025?
Everything from contracts to videos and even metadata is a business asset, a digital business asset. But they all need storage and cataloging if you are to use them for anything within your organization. This process is known as digital asset management. But what are the digital asset management best practices?
What is an approval process, and how do you form the right strategy for an optimal flow? See how you speed up your approval processes and cut them down to just a few steps.
Check out our plans to find out which is right for you, and how you can customize it to perfection.
Book a free demo and we'll show you how the Encodify platform will help connect your marketing efforts.
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