How to structure your retail media business without spreadsheet chaos
From big networks like Amazon and Alibaba to category specific retailers like Zalando and Matas, launching a retail media company as a retailer has become commonplace. But between offering placements and promotions in customer loyalty clubs, website banner ads, and posts on social media, there’s a lot of moving parts. And this puts an added pressure on retailers to be more structured in their approach to running a retail media company.
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