Promotions play a vital role in retail campaigns to incentivise customers to take action and achieve marketing objects. It’s why it's critical to ensure effective promotion planning and orchestration utilising the latest product and price information.
Get a handle on things with the power of Promotion Planning
Your marketing, and category/buying teams have defined the campaign strategy, messaging and promotional tactics. Executing these plans in your promotions can be complex to ensure customers are incentivised
Decide on the number of activities to plan during the year including length and frequency
Decide the themes to be run throughout the year according to events
View your planned marketing activities within a timeline by activity or supplier
Making the right decisions when planning your promotions is important with many key considerations such as pricing, discounts, stock requirements, distribution costs, competitor activity and much more
Evaluate performance of past campaigns
Set the expectations for the performance of future campaigns
Coordinate the conditions for each supplier’s products in future campaigns
Finalising a promotion and ensuring you have every detail in order before sending it for production is a considerable task to accomplish without compromising time-to-market
Decide what products to add at what prices, and add all the promotional information needed for production
Add commercial storytelling in the form of themes to each campaign (such as Christmas, Easter, or birthdays themes)
Add event based content specific to each campaign (such as competitions, coupons, etc.)
Review the product text, prices and images you plan to use on your promotion before creative production - we call this zero-proofing
Export the campaign draft in your required file type for Creative Production
We ensure you can centralise and standardise your product ensuring your internal teams have the most up-to-date data leading to a reduction in errors and inconsistencies that can lead to customer dissatisfaction
We ensure buyer confidence by ensuring you can provide accurate data and complete product information across all sales channels
We ensure that your Time-to-Market is reduced by offering you a way to systematise your promotion planning allowing you to optimise and focus on the details.
A promotion planning system is a piece of software that assists businesses in planning and managing their promotions, coordinating with suppliers, and executing campaigns. A promotion management system typically allows you to systematise your promotion mix both long term and short term, visualise your plans for your suppliers, and finalise campaigns for production.
Promotion planning systems are used by retailers to manage and coordinate all required efforts to run a retail campaign and reduce time-to-market successfully.
The benefits of a promotion planning system include some of the following: