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The flexibility of Promotion Planning for Encodify lets you grow your promotion management software to fit your needs both today and in the future, and lets you manage every step of the promotion planning process in one place.
Create briefs, estimate costs, share your promotion planning with internal or external stakeholders for approval, and automate project management tasks after briefs and estimates have been approved.
Use Encodify to agree on the number of activities included in a promotion and plan different promotions for the full year. Decide the themes according to events and seasons, and view your planned activities in timelines sorted by activity or supplier.
Make the right decisions when planning your promotions and get everything right from pricing and discounts to stock requirements, distribution costs, and competitor activity. Evaluate performance of past campaigns and set expectations for the performance of future campaigns.
Access PIM and DAM content stored in the platform when planning long-term and short-term promotions so you all the information you need to plan a successful promotion—such as structure, texts, promotion prices, page elements etc.
Finalize promotions, ensure you have every detail in order, and secure approval from both internal and external stakeholders before sending your promotion to production.
A good promotion planning software helps you centralize planning and ensure that internal teams have the most up-to-date data. Which in turn leads to a reduction in errors and inconsistencies.
Better promotion planning and more consistent information and messaging across different channels helps improve buyer confidence and satisfaction.
A good promotion planning software helps reduce your time-to-market by letting you systematically control and optimize promotions from one cycle to the next based on performance of previous promotions.
Promotion planning is the strategic approach to planning product promotions, making customers in the target audience aware that a product or service exists. Promotion planning usually involves everything from managing when and where to how a product is promoted.
For individual brands with a small product catalog promotion planning isn’t necessarily the most complex task, but for retailers and brands with large product catalogs promotion planning becomes a grueling process if you don’t have the proper promotion planning software to manage it.
Choosing the best promotion planning software is very dependent on your specific industry as well as the size and complexity of your promotional activities.
For smaller companies focused on digital sales, the need for a promotion planning software might be solved with an email platform and a scheduling tool for social media.
But as you increase in the number of promotional activities, products and categories served, you will most likely end up needing a promotion planning software that integrates with a range of other promotion management tools.
While the terms promotion planning and campaign planning are sometimes used interchangeably, promotions and promotion planning can also be understood as a smaller part of a wider marketing campaign.
With this understanding we can split a marketing campaign into five types of activities:
Consulte nuestros planes para descubrir cuál es el adecuado para usted y cómo puede personalizarlo a la perfección.
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