Struggling with promotion planning? Our expert team can help! Streamline and optimise your strategies by partnering with us. Benchmark against industry best practices or accelerate your existing methods. Save time and achieve success. Join us now!
Volumes are going up. Never have there been so many promotions. So many legal requirements. So many stakeholders. So many media-channels. Add to that the growing omnichannel challenges, evolving loyalty programmes, frequent price changes, changing seasons, and … Getting control means implementing a best practice end-to-end commercial retail promotion process. A giant leap away from spreadsheets, emails and shared drives.
Whatever product you are sourcing, supplier relationships are essential. Including suppliers as part of your workflow introduces many benefits.
You want best practice to ensure competitiveness today. You need the flexibility to ensure competitiveness for tomorrow. The Encodify Promotion Management solution is based on the Encodify Platform. Without becoming too geeky, our no-code platform provides the configurability that enables you to stay competitive and deliver on innovation. Today as well as in the future - whatever might come your way.
Ensures you focus on the essentials with user-centric and personalised dashboards. Giving you a complete overview of the price adjustment warnings and the progress made in developing your promotions allowing teams to make better-informed decisions to ensure you can accelerate your time to market.
Provide suppliers with direct access to update product information, to streamline the review and approval of changes, and allow for better alignment on price adjustments. Just to take an example.
Centralise all your product information to ensure your internal teams have the most up-to-date data when planning promotions. An efficient way to eliminate errors as everything is embedded within your workflows.
Store your product images alongside your consolidated product data allowing for your teams to utilise them when you are managing your campaigns and promotions.
Plan and orchestrate your promotion activities throughout the year in complete sync with the yearly marketing activity calendar utilising the latest price information stored alongside your product data and images.
Remove data silos and generate content from dynamic reusable templates connected to the content stored in your PIM and/or DAM. Our web2print AdBuilder allows your teams to focus on doing the high-value work.
Content creation at scale. Allow your teams to speed up content creation utilising assets uploaded to your PIM and/or DAM to meet the growing consumer demand for more content across multiple media. This is how you easily support the many html-banner formats, SOME-posts, and more.
Allow your teams to work with greater efficiency and speed. We help you collaborate with your internal and external stakeholders when creating your promotional content, whether it is securing approvals of price, product specs, images or webcontent.
Connect your Private Label Management solution with your entire technology ecosystem to improve the way you work. No man is an island; we will provide the bridges to connect everything for optimal performance, transparency, and efficiency.
It is difficult to estimate the exact amount of revenue in retail that is generated by promotions, as it can vary greatly depending on the specific business, industry, and market conditions. Some businesses rely heavily on promotions to drive sales, while others use them more sparingly.
That being said, promotions are an essential driver of revenue in retail. They help to attract new customers, increase sales to existing customers, and drive traffic to stores or websites. Promotions also help companies stand out in a crowded market, differentiate themselves from competitors, and increase brand awareness.
Promotion management and trade promotion management are similar, but they refer to different types of promotions conducted by retailers and manufacturers, respectively.
Promotion management generally refers to the process of planning, coordinating, and executing marketing promotions for a business. These promotions can be targeted at customers, employees, or other stakeholders, and can include a wide range of activities such as sales promotions, advertising campaigns, social media promotions, and loyalty programmes.
Trade promotion management, on the other hand, specifically refers to the process of managing promotions that are targeted at wholesalers, distributors, and other trade partners. These promotions can include discounts, rebates, co-marketing initiatives, and other incentives that are designed to increase sales of a product or service through the trade channel.
Promotion management is complex for many reasons:
Overall, effective promotion management requires careful planning, coordination, swift approvals by the right people, control over signed-off data and digital assets and real-time analysis to ensure that promotions are successful and meet the needs of the business.