Managing private label products efficiently at scale

Streamline your process - from concept to fully developed own brand product with the Encodify Private Label Management solution.

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Salling Group
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Features & benefits

Retailers are adapting their own brand strategies to changing market conditions

The market has changed dramatically, and so has the role of own brand. Many retailers have responded scaling the range of products within their own brand portfolios. For many good reasons - consumer loyalty, increased profits, competitiveness, control and more.

Take control of design, pricing, and distribution by connecting all own brand product data through an efficient workflow.   Learn more

Getting your own brands to market will bring greater profit. And as your own brand assortment grows, this needs to happen in a more lean and efficient way.   Learn more

By introducing a lean, best practice process aligning stakeholders all parts of the puzzle will connect at the right time. Learn more

Offering a unique, in-house brand differentiates from competitors and attracts a more loyal customer base. Own brands create customer bonds and increase the likelihood of return shopping trips.
  Learn more

Avoid errors that negatively impact final design, production and distribution output, product quality and legal compliance. Don’t let slip-ups tarnish your brand reputation.   Learn more

Brand Strategies In Changing Market
Increased control

It's ok to be a control freak

Well-designed workflows with all product data integrated will give you the control that you dream of.

Control the brand and all the assets connected to it through a unified content hub bringing PIM and DAM together
Control the brand and all the assets connected to it through a unified content hub bringing PIM and DAM together
Manage all your product information as part of the process eliminating the risk of errors
Manage all your product information as part of the process eliminating the risk of errors
Ensure all your product content will be up to date and easily accessible when needed
Ensure all your product content will be up to date and easily accessible when needed
Never in doubt of what assets are linked to which product
Never in doubt of what assets are linked to which product
Complete audit trail when needed
Complete audit trail when needed
PLM Workflow Tracking
IMPROVED PROFITABILITY

It's not just about the topline - it's also about the margin

Topline is all about having the right products, in the right categories, at the right price. On top of that, securing better margins will ultimately lead to improved profitability. Therefore, marketing and category teams will need to work seamlessly together.

Get own brand designs done fast and efficiently to test new concepts and products
Get own brand designs done fast and efficiently to test new concepts and products
Automate tasks, approvals, and processes to bring down costs and speed up production
Automate tasks, approvals, and processes to bring down costs and speed up production
Ensure transparency of pricing, profits and margins
Ensure transparency of pricing, profits and margins
Integrate all internal stakeholders within the workflow to provide one common view of status, bottlenecks, and approvals
Integrate all internal stakeholders within the workflow to provide one common view of status, bottlenecks, and approvals
Ensure collaboration across all departments for a streamlined route to market
Ensure collaboration across all departments for a streamlined route to market
Volumes and speed

Need for speed

The traditional way to handle volume and complexity is to add more hands. In our experience, adding more people can lead to confusion and increase the need for more communication and coordination. Instead, we suggest empowering the organisation to be aligned through best practices and automation.

Eliminate bottlenecks
Eliminate bottlenecks
Make sure that the right tasks are solved by the right people at the right time
Make sure that the right tasks are solved by the right people at the right time
Automate by triggers and actions
Automate by triggers and actions
Orchestrate the organisation
Orchestrate the organisation
COMPLETE SET OF TOOLS – 1
Quality assurance

Quality is all about precision

Retail is detail. And when it comes to your own brands there’s an even greater responsibility and need for quality control. We help you get it right. The first time. Every time.

Manage labels and product specs using a single source of truth
Manage labels and product specs using a single source of truth
Make sure the right people approve the right data at the right time
Make sure the right people approve the right data at the right time
Keep a complete audit trail for compliance and for learning the right price points to attract the right consumers
Keep a complete audit trail for compliance and for learning the right price points to attract the right consumers
COMPLETE SET OF TOOLS – 2
MITIGATE RISK

The risk-reward equation

So now you are scaling, and naturally you’ll need a professional set-up to mitigate the risks as you reap the benefits of your own brands. Don’t worry - we have your back on quite a few of these

Meet Online Proofing
Ensure that all relevant stakeholders have signed off their products
Ensure that all relevant stakeholders have signed off their products
Ensure brand consistency for optimal ROI
Ensure brand consistency for optimal ROI
Governance and an audit trail for all SKU’s
Governance and an audit trail for all SKU’s
One source of truth to be sure that customer service obligations and cross functional knowledge are aligned
One source of truth to be sure that customer service obligations and cross functional knowledge are aligned
Integrate 3rd party suppliers into a unified way of working - do away with ‘we’ and ‘they’
Integrate 3rd party suppliers into a unified way of working - do away with ‘we’ and ‘they’

Dig deeper into our customer stories

There are always new angles - see how your peers have chosen to tackle the promotions challenge. And thanks to the highly configurable nature of the Encodify platform, you’ll be surprised how easily we can adapt our out-of-the-box best practice solutions to your organisation's needs.

The building blocks

The Encodify Private Label Management solution

Dashboards

 

Ensures you focus on the essentials with user-centric and personalised dashboards. Give all team members the exact view they need to make better-informed decisions to ensure you can accelerate your time to market. Everyone will have a relevant and complete overview of the development of your private-label products.

Learn more about the capabilities of dashboards here
Arrow right

 

Ensures you focus on the essentials with user-centric and personalised dashboards. Give all team members the exact view they need to make better-informed decisions to ensure you can accelerate your time to market. Everyone will have a relevant and complete overview of the development of your private-label products.

Project & Task Management

 

Manage your private label products within a platform that helps you move ahead with tasks and lets you get a 360° view of progress as they advance from concept to fully developed products.

 

Learn more about the capabilities of project & task management here
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Manage your private label products within a platform that helps you move ahead with tasks and lets you get a 360° view of progress as they advance from concept to fully developed products.

 

Online Proofing

 

Product development is all about details. Getting these right and ensuring that the right people have approved the right specs and assets at the right time so you can confidently move on and execute.  This will allow your teams to work with much greater efficiency.  

We help you to ensure you collaborate with your internal and external stakeholders to get everything right—the first time. 

Learn more about the capabilities of online proofing here
Arrow right

 

Product development is all about details. Getting these right and ensuring that the right people have approved the right specs and assets at the right time so you can confidently move on and execute.  This will allow your teams to work with much greater efficiency.  

We help you to ensure you collaborate with your internal and external stakeholders to get everything right—the first time. 

Integrations

 

Connect your Private Label Management solution with your entire technology ecosystem to improve the way you work. No man is an island; we will provide the bridges to connect everything for optimal performance, transparency, and efficiency.

Learn more about our integrations here
Arrow right

 

Connect your Private Label Management solution with your entire technology ecosystem to improve the way you work. No man is an island; we will provide the bridges to connect everything for optimal performance, transparency, and efficiency.

Dashboards
Project & Task Management
Online Proofing
Integrations

 

Ensures you focus on the essentials with user-centric and personalised dashboards. Give all team members the exact view they need to make better-informed decisions to ensure you can accelerate your time to market. Everyone will have a relevant and complete overview of the development of your private-label products.

Learn more about the capabilities of dashboards here
Arrow right

 

Manage your private label products within a platform that helps you move ahead with tasks and lets you get a 360° view of progress as they advance from concept to fully developed products.

 

Learn more about the capabilities of project & task management here
Arrow right

 

Product development is all about details. Getting these right and ensuring that the right people have approved the right specs and assets at the right time so you can confidently move on and execute.  This will allow your teams to work with much greater efficiency.  

We help you to ensure you collaborate with your internal and external stakeholders to get everything right—the first time. 

Learn more about the capabilities of online proofing here
Arrow right

 

Connect your Private Label Management solution with your entire technology ecosystem to improve the way you work. No man is an island; we will provide the bridges to connect everything for optimal performance, transparency, and efficiency.

Learn more about our integrations here
Arrow right
Dashboards
Project & Task Management
Online Proofing
Integrations
Private Label Management

Based on more than 20 years of retail experience and domain expertise we have built our Private Label Management solution on best practise processes and our no-code Marketing Work Management (MWM) platform.

By integrating sophisticated components into our platform such as DAM, PIM, creative automation, proofing, campaign management, and promotion planning we have built a highly efficient solution that allows our clients in retail to do more, better, and faster.

Dig deeper into our solution to understand individual capabilities.

Starting with a best practice SaaS mindset gives you the perfect starting point

  • Proof of concept
  • A no-risk environment 
  • Domain expertise built-in
  • Fast implementation 
  • Employee satisfaction 
  • Great results 

Adding no-code flexibility with a skilled partner means

  • Continuous innovation
  • Fast implementation from idea to execution 
  • Low risk on new capabilities 
  • Adapting to your needs 

Frequently Asked Questions (FAQs) - Get the answers you need!

What’s the difference between own brand and private label?

The two terms tend to be interchangeable and it very much depends on the user and the context. Both own brand and private label are terms in common use to varying degrees among retailers and manufacturers.

What is an own brand/private label?

An own brand, also known as a house brand, private label brand, or store brand, is a product manufactured by a retailer or a third-party manufacturer, but sold under the retailer's own name or label. These products are marketed as being similar to, or just as good as, leading national brands, but at a lower price point. Own brands are often seen as a way for retailers to differentiate themselves from their competitors and to offer consumers a unique product selection. Own brands can be found in many retail categories including grocery, clothing, electronics, and health and beauty products.

Why are private labels so important for retailers right now?

Private labels have become increasingly important for retailers in recent years for several reasons:

  • Increased competition: Retailers face growing competition from brick-and-mortar stores and online retailers. Offering private label products can help retailers differentiate themselves and attract customers.
  • Improved margins: Private label products often offer retailers higher profit margins than national brands. This is because retailers can control the entire supply chain and negotiate better pricing with manufacturers.
  • Greater control over product offerings: By offering private label products, retailers have more control over the products they sell and can tailor their assortments to their target customers' specific needs and preferences.
  • Brand recognition: Developing a strong private label brand can help retailers establish a reputation for quality and value, which can lead to increased customer loyalty and repeat purchases.
  • Data insights: Retailers can use sales data from private label products to gain insights into consumer preferences and make informed product development and marketing decisions.

Overall, private label products can offer retailers a way to increase sales, improve margins, and build brand recognition, making them a crucial part of many retailers' strategies.

What are the biggest obstacles to launching private labels for a retailer in this day and age?

There are several challenges that retailers face when launching private label products:

  • Quality control: Ensuring that private label products meet the required quality standards can be difficult, especially if third-party suppliers manufacture the products. Retailers must have a strong quality control process to ensure that the products they sell meet their customers' expectations.
  • Competition from established brands: Private label products compete with well-established national brands, making it challenging for retailers to gain market share. Retailers need to invest in marketing and promotions to build awareness and establish the credibility of their private label brand.
  • Sourcing: Sourcing high-quality ingredients and raw materials can be difficult and expensive, especially if the retailer wants to offer eco-friendly or sustainable products. Retailers must have a solid supply chain to ensure they can obtain the materials they need at a competitive price.
  • Manufacturing: Retailers need to find reliable manufacturers who can produce private label products of the required quality and quantity. This can be a time-consuming process, especially if the retailer is new to private label product development.
  • Cost: Launching private label products can be expensive, as retailers must invest in product development, marketing, and promotions. Retailers need to carefully manage their costs and ensure that they can generate sufficient sales to cover their expenses and realise a profit.

Despite these challenges, private label products can be a valuable addition to a retailer's product offering and provide significant benefits, such as increased margins and greater control over the product assortment. Retailers overcoming these obstacles can reap the rewards of offering private label products.

Don't miss out on your chance to connect with us!

Whether you have questions about our products or services, we'd love to hear from you.

Get in touch

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