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September 3, 2024

Your guide to managing digital assets

Managing digital assets is more than just storing content versions in a library. Good digital asset management ensures easy access, use, and distribution of all of your digital resources.

September 1, 2024

4 Key pillars for digital maturity in retail operations

No matter how fast the world moves, your retail operations need to be faster, and there’s no sign that the pace of our world is slowing down any time soon. So, to help you, we’ve collected everything you need to make sure your processes are running smoothly and operating fast enough to keep up.

August 30, 2024

The 2 most important focus areas to improve business efficiency

How do you improve business efficiency in the face of constant disruption? We share two things that benefit companies most when it comes to business efficiency.

March 31, 2023

One clear theme dominates retail in ‘23: Focus on optimising the core.

This article discusses how the shift in focus from a positive outlook post-Covid to inflation and a drop in consumer confidence has made C-level executives refocus their efforts on operational excellence and driving consumer traffic to online and offline stores.

February 14, 2023

Marketing Leadership: Looking beyond the tip of the iceberg

Driving the Revolution in Marketing Leadership: How to consolidate productivity, effectiveness, and efficiency as part of your Business Excellence efforts

September 20, 2022

It is time for change

Today, the degree of adaptability is the most critical competitive parameter for companies. And this is not limited to large corporations.

September 15, 2022

Why marketers could benefit from thinking like an agency

As digital marketing has evolved, many CMOs have incorporated new skills and competencies into their organisational structure. It has become clear that insourcing marketing production is logical - it puts you closer to first-party data and internal stakeholders. Thinking like an agency could benefit CMOs and marketers. Here is why...

September 5, 2022

Retail takes the heat. Again.

Almost three years ago, retailers around the world had to re-evaluate their strategy because of Corona. Now it is happening all over again. Driven by a new virus, inflation and declining consumer confidence.

July 22, 2022

Retail marketing: How to prevent daily operations from killing innovation

Retailers know how important innovation is, here’s how to use organisational effectiveness to keep it progressing while still achieving daily operational success.

May 17, 2022

4 Signs That Your Digital Asset Management (DAM) Needs Improvement

Just like any technology, your digital asset management system should have regular checks and reviews of its performance. If you haven't done it in the past twelve months (or ever!), how about we take a look?

April 19, 2022

How retailers can fight inflation with kindness

Cutting retail jobs may be an effective solution for reducing costs, but our retail expert shares why there's still some room for kindness.

March 10, 2022

Encodify Agency Insights by Darren Parker

Across agencies, we see some current themes emerge, that in turn, are starting to shape environments ensuring they are in a ready state to respond and manage new challenges.

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