Retail media and retail media networks have been blowing up over the past few years, to the point where one quarter of US retailers generate more than $100 million in revenue from their retail media networks. But what do you need to know about retail media as a whole?
Today, the degree of adaptability is the most critical competitive parameter for companies. And this is not limited to large corporations.
As digital marketing has evolved, many CMOs have incorporated new skills and competencies into their organisational structure. It has become clear that insourcing marketing production is logical - it puts you closer to first-party data and internal stakeholders. Thinking like an agency could benefit CMOs and marketers. Here is why...
Almost three years ago, retailers around the world had to re-evaluate their strategy because of Corona. Now it is happening all over again. Driven by a new virus, inflation and declining consumer confidence.
Retailers know how important innovation is, here’s how to use organisational effectiveness to keep it progressing while still achieving daily operational success.
Just like any technology, your digital asset management system should have regular checks and reviews of its performance. If you haven't done it in the past twelve months (or ever!), how about we take a look?
Cutting retail jobs may be an effective solution for reducing costs, but our retail expert shares why there's still some room for kindness.
No matter how fast technology moves, here are the foundations you need to ensure that your retail systems and processes are set up to last.
Europe is coming out of the pandemic. The past 18 months saw many retailers evolve, some struggle and others fold. DIY and grocery retailers did particularly well out of the pandemic.
Marketing never stops - even due to economic uncertainty, you still have to get your messages out and your products sold. Even though you are working remotely.
If you have a creative automation system already, here's some guidance and best practises for tackling issues.
Can you handle the growing content stack, or are you (also) a victim of it?
There is a revolution going on in Denmark. The country's most read papers are undergoing significant change, which is a benefit for marketing and the customers.
Check out our plans to find out which is right for you, and how you can customize it to perfection.
Book a free demo and we'll show you how the Encodify platform will help connect your marketing efforts.
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