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November 1, 2024

How to optimize your time to market

Getting your product into the hands of the consumer faster than the competition. That’s the name of the game. In this article we’ll explore time to market optimization and how you can make your product and campaign processes more efficient.

October 31, 2024

The biggest digital marketing nightmares (and how to avoid them)

Digital marketing is not for the faint of heart. In fact, there are plenty of horror stories in marketing in general. In this article we’ve collected five digital marketing nightmares, real life examples of how they’ve played out and suggestions on how they could have been avoided.

October 25, 2024

How to automate your marketing workflows

Forget manual checklists or spending excessive amounts of time managing each step of your marketing workflow. Everything from approval processes, deadline reminders, communication with freelancers and partners, and even content creation can all be automated, provided you have the right workflow automation system.

October 23, 2024

The role of storytelling in retail branding

We are much more likely to remember something when it’s been wrapped in a story. Why? Because stories are memorable. This makes storytelling a powerful tool to make your brand stand out, especially when it comes to branding in retail.

October 22, 2024

The state of retail marketing

From loyalty programmes to retail media networks a lot it’s safe to say that the scenery of retail marketing is changing, but what is the state of retail marketing going into 2025?

October 4, 2024

Best practices in digital asset management

Everything from contracts to videos and even metadata is a business asset, a digital business asset. But they all need storage and cataloging if you are to use them for anything within your organization. This process is known as digital asset management. But what are the digital asset management best practices?

October 3, 2024

What is your strategy to create the optimal approval process?

What is an approval process, and how do you form the right strategy for an optimal flow? See how you speed up your approval processes and cut them down to just a few steps.

September 27, 2024

Why marketers should care that total cost of ownership has become obsolete

Over the past decade marketing has changed from a supporting role to a key part of the business, but in many organizations we still struggle to get the tools we need. Find out how understanding the relationship between total cost of ownership and total benefit of ownership can help you get the tools your team needs to be successful.

September 26, 2024

Make website annotation an integrated part of your marketing workflow

Find out what website annotation is, how to make it a part of your project workflow and learn how to annotate HTML or other online content quickly and easily using the Encodify Annotation extension for Chrome and Edge.

September 25, 2024

Optimizing the private label management process

Private labels have been on the rise for the past few years, and with good reason. Private label products are more cost-effective for both retailers and consumers, as they tend to bring down overhead costs on marketing and advertisements. But that only happens if you have a good private label management process.

September 25, 2024

How to choose the best marketing workflow management software for your business

You know the challenge: You are in charge of producing the entire portfolio of marketing materials at the right cost—without spending too much time and too many resources. And the solution to this challenge just might be a workflow management software, but how do you make sure you pick the right one?

September 12, 2024

Get a masterclass in promotion management from three billion-dollar companies

If you ask category managers what causes them the most stress in the consumer product supply chain, there’s a pretty good chance they’ll tell you “promotion management”.

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