Your one-stop-blog
to marketing work management.

All blogs

Why marketers should care that Total Cost of Ownership (TCO) in IT has become obsolete

As the world - and marketing - change more rapidly than ever, we must move our focus from Total Cost of Ownership (TCO) to Increasing Benefits of Ownership (IBO).

One clear theme dominates retail in ‘23: Focus on optimising the core.

This article discusses how the shift in focus from a positive outlook post-Covid to inflation and a drop in consumer confidence has made C-level executives refocus their efforts on operational excellence and driving consumer traffic to online and offline stores.

Marketing Leadership: Looking beyond the tip of the iceberg

Driving the Revolution in Marketing Leadership: How to consolidate productivity, effectiveness, and efficiency as part of your Business Excellence efforts

Annotate your website as part of your marketing workflow

Easily annotate HTML or URL links within Encode Proofing with support from our newly-released Chrome and Microsoft Edge Browser Extension.

It is time for change

Today, the degree of adaptability is the most critical competitive parameter for companies. And this is not limited to large corporations.

Why marketers could benefit from thinking like an agency

As digital marketing has evolved, many CMOs have incorporated new skills and competencies into their organisational structure. It has become clear that insourcing marketing production is logical - it puts you closer to first-party data and internal stakeholders. Thinking like an agency could benefit CMOs and marketers. Here is why...

Retail takes the heat. Again.

Almost three years ago, retailers around the world had to re-evaluate their strategy because of Corona. Now it is happening all over again. Driven by a new virus, inflation and declining consumer confidence.

Retail marketing: How to prevent daily operations from killing innovation

Retailers know how important innovation is, here’s how to use organisational effectiveness to keep it progressing while still achieving daily operational success.

Private labels in the mind of the consumer

The current volatile environment has become a new retail reality with rising private label demand, complex supply chain disruptions and inflation taking hold.

Best practices in digital asset management

The best way to store, collate and manage an organisation’s digital media is with a digital asset management (DAM) system. Here we share the best practices required to ensure your DAM continues to serve your needs.

Optimizing the private label management process

Consumers are responding to the current cost-of-living crisis by embracing private label brands as they seek value for money. This creates new opportunities for retailers who embark on the private label journey. However, the private label process is complex, and the more private label products are developed, the more complicated it will get. A private label management solution will help structure and manage workflows within the private label process - from concept to finished product.

4 Signs That Your Digital Asset Management (DAM) Needs Improvement

Just like any technology, your digital asset management system should have regular checks and reviews of its performance. If you haven't done it in the past twelve months (or ever!), how about we take a look?

Ready to connect 
your marketing workflows
with Encodify?

Check out the plans

Check out our plans to find out which is right for you, and how you can customize it to perfection.

Learn more

Contact sales

Book a free demo and we'll show you how the 
Encodify platform will help connect your marketing efforts.

Book demo
Services
Apps & IntegrationsPlans
Resources
Our CustomersInsights Blog
Company
Contact usAbout usHelp Center
Old Encode logo (W)