Great news for the CMO - or is it?
Marketing leaders feel their influence is growing. More than half of the CMOs have gained more influence and power during the corona crisis according to a recent study. IT MIGHT BE A LITTLE SURPRISING, but the results came out from interviews with nearly 700 CEOs and CMOs published by M&C Saatchi recently. And marketing is seen as a strategic growth driver. So in the midst of a time of crisis, marketing has come out stronger. .
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