If you ask category managers what causes them the most stress in the consumer product supply chain, there’s a pretty good chance they’ll tell you “promotion management”.
Everything from contracts to videos and even metadata is a business asset, a digital business asset. But they all need storage and cataloging if you are to use them for anything within your organization. This process is known as digital asset management. But what are the digital asset management best practices?
What is an approval process, and how do you form the right strategy for an optimal flow? See how you speed up your approval processes and cut them down to just a few steps.
Over the past decade marketing has changed from a supporting role to a key part of the business, but in many organizations we still struggle to get the tools we need. Find out how understanding the relationship between total cost of ownership and total benefit of ownership can help you get the tools your team needs to be successful.
Find out what website annotation is, how to make it a part of your project workflow and learn how to annotate HTML or other online content quickly and easily using the Encodify Annotation extension for Chrome and Edge.
You know the challenge: You are in charge of producing the entire portfolio of marketing materials at the right cost—without spending too much time and too many resources. And the solution to this challenge just might be a workflow management software, but how do you make sure you pick the right one?
Private labels have been on the rise for the past few years, and with good reason. Private label products are more cost-effective for both retailers and consumers, as they tend to bring down overhead costs on marketing and advertisements. But that only happens if you have a good private label management process.
This article discusses how the shift in focus from a positive outlook post-Covid to inflation and a drop in consumer confidence has made C-level executives refocus their efforts on operational excellence and driving consumer traffic to online and offline stores.
Driving the Revolution in Marketing Leadership: How to consolidate productivity, effectiveness, and efficiency as part of your Business Excellence efforts
Today, the degree of adaptability is the most critical competitive parameter for companies. And this is not limited to large corporations.
As digital marketing has evolved, many CMOs have incorporated new skills and competencies into their organisational structure. It has become clear that insourcing marketing production is logical - it puts you closer to first-party data and internal stakeholders. Thinking like an agency could benefit CMOs and marketers. Here is why...
Almost three years ago, retailers around the world had to re-evaluate their strategy because of Corona. Now it is happening all over again. Driven by a new virus, inflation and declining consumer confidence.
Check out our plans to find out which is right for you, and how you can customize it to perfection.
Book a free demo and we'll show you how the Encodify platform will help connect your marketing efforts.
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