Creative automation tools that let you manage content at scale

With Creative Automation Studio for Encodify you can automate your creative process and automatically generate variations of each creative, ensure a consistent quality, make sure everything is aligned with brand guides, and integrate the creative work with your existing business processes.

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See what you can do with Creative Automation Studio for Encodify

Looking for a way to speed up your creative processes? Creative Automation Studio for Encodify lets you automatically generate different versions of the same creative, while still keeping the high standard you have today.

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Transform existing creatives into reusable templates

Don’t waste time creating assets from scratch every time. Creative Automation Studio lets you turn existing creatives into reusable templates and link prices, images or text to dynamic data, making it easy to generate variant creative assets with different prices or images or for different products.

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Integrate creative automation with your business processes

With Creative Automation Studio you can make content creation and approval an integrated part of your business workflows. Both internal and external stakeholders can review and approve renders with the online proofing tool, and you can adapt the creatives dynamically to reflect changes in prices or to match different promotions.

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Automate your content creation

Creative Automation Studio lets you generate the same asset in multiple versions or media formats very quickly, and you can easily calculate, and generate unlimited variations based on input from your system.

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Generate test renders before committing to the final design

Have you ever hit print, and then realized that the image was cropped wrong, you were missing a letter in the headline, or that the overall quality wasn’t on par? With Creative Automation Studio you can generate test renders and make sure everything is perfect, before you commit to the full production costs.

3 reasons you need to invest in creative automation tools

1. It helps you meet the demand for content

The demand for content is ever growing, and with Creative Automation Studio for Encodify you can meet that demand by quickly creating content in different formats to keep your consumers engaged.

2. It helps keep your content on brand

Making sure every piece of content is on brand can be a big challenge, especially when we’re talking signage in individual stores. Creative automation tools with dynamic templates can help ensure that even creatives made and printed in the stores are on brand.

3. It helps avoid excessive revisions

Integrating creative automation tools with your workflows can help reduce the number of amends and revisions you need to go through by standardizing communication between different versions.

Frequently asked questions

Got questions about creative automation or how to find the right creative automation platform? We've collected answers to some of the most frequently asked questions right here.
What is creative automation?

Creative automation is the process of using technology to simplify the creative process. While AI and machine learning can be used to enhance the creative process itself, automation features like workflow automation and dynamically adjustable templates are often used to automate or even eliminate repetitive tasks like review, approval and version control.

What is a creative automation platform?

A creative automation platform is a piece of software used to automate parts of the creative process. While creative automation platforms rarely replace an employee in the traditional sense, it eliminates a lot of repetitive tasks in the creative process, freeing up employee time to focus on the more complex parts of creative work.

What are the best creative automation tools?

Creative automation tools like MailChimp, Flaminjoy or HubSpot can help craft copy for emails and social media posts, while tools like the Encodofy platform can help with reviews, approval, and adaptation of creatives.

Because of this, you’ll rarely need just one tool, when you dive into creative automation. And even if you find one tool that handles everything you need, the creative process isn’t isolated.

So, the best creative automation tools are usually the ones that integrate into your wider business processes instead of isolating the creative automation within a single platform.

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