Creative Automation Studio

Creative automation is the automated assembly of marketing assets online in large volumes quickly, usually print, online and video. It is the ability to efficiently produce high volumes of creative marketing assets through automation, based on rules and templates rather than doing it manually. 

It has several uses for creative teams. Depending on the project needs, variations of assets can be created across languages, regional dialects and localised imagery. There are cases where automation can amend the ratio and format for different social and marketing channels.  There is also the ability to design layouts and template for specific creative automation

Marketing Automation uses computer software and online services to execute, manage, and automate marketing tasks and processes. Marketing automation features purpose-built tools and applications to boost your campaign performance and speed by replacing tedious and repetitive manual marketing processes. Most commonly used for campaigning and nurturing programs to help marketers do digital strategies based on rules and logic. 

Creative automation however is more specific to the automated assembly of marketing assets in large volumes. The same way that SEO is part of the marketing mix for marketers, creative automation is a specific part of your marketing automation system.

Creative automation is targeted at creative, marketing and production professionals producing assets who have to work with complex, time consuming operations. The more complexity you are handling in your production flow the bigger the benefit. The more mature your organisation is in handling multi channel challenges with a multitude of media types - the better you are helped with Creative Automation. 

But there will be others with an interest in creative automation operations too. Ensure you consult with leaders of both your technology, ecommerce, operations and buying/category teams. The best time to consider creative automation is when you’re having to produce large volumes of marketing assets, but maybe you’re still using spreadsheets to project manage, or your existing system just doesn’t have the capability to support. 

There are lots of benefits to implementing creative marketing automation into your marketing operations to handle the increasing complexity of your marketing efforts. We’ve listed a number of general ones for you below

• Faster turnaround for marketing assets
• Simpler processes for creating marketing assets
• All relevant information feeding into one single place
• Have all teams and stakeholders working on and from the same resources
• Ability to create marketing assets in large volumes with greater ease
• Easily scale the creation of marketing assets up or down
• Reduce time spent on repetitive manual tasks
• Empower others to use independently and reduce the likelihood of bottlenecks

It depends on the company. But expect that a system, or parts of a system may already exist within one of the following teams: production studios, buying/category management, marketing, ecommerce, operations or technology. And as long as the application is not a stand alone system and is linked to your workflows with an in-process view it is not so important.  

We have developed our solution to focus on the actual business problems for creative teams, rather than just the technologies to solve it. Our approach is to design the technology solution using multiple tools to deliver the most optimal solution that fits your business case. We have an in-process view of the world starting with the workflows, and linking capabilities to a core understanding of your commercial operations. That is why creative automation with us will never be an island and you’ll be able to integrate with your DAM, PIM and proofing tools across departments and functions.