Creative Automation Studio

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"No matter how much our demand for content grows, we now have a faster, smoother and error free process. Encodify's system fits within our system, giving us complete control!"

Per Sørensen,
Operations manager at Fleggaard

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Watch the video

Let's talk Creative Automation

Kim Bach, Chief Marketing Officer and Darren Parker, Head of UK, introduce creative automation and what it means for an organisation's marketing operations.

Integrations

Direct integrations with Adobe Creative Cloud

Allow teams to access creative assets using the same Adobe Creative Cloud applications they already know. It is easy to drag and drop assets from a DAM or PIM solution into template designs within Adobe InDesign and export them into Encodify Creative Automation Studio for campaigns

Use our Encodify Connector for Adobe Creative Cloud and dedicated plugin for creating AdBuilder templates to ensure everyone is working from the same files and processes within Encodify Creative Automation Studio.

Features

Transforming your marketing operations

Our solution integrates into your environment with no silos. We create a way of working that stays ‘in process’ to avoid fragmented stand-alone systems. We keep it simple because the world is complex enough as it is.

Create and customise video, social and print content in large volumes
Create and customise video, social and print content in large volumes
Build your own content and advert templates
Build your own content and advert templates
Optimise page layouts for printing
Optimise page layouts for printing
Add animations and effects to video assets
Add animations and effects to video assets
Creative automation - Color Changing
Features

Providing processes to enable creativity

All your creative operations should work together as part of the same process across your organisation. Your people, tools and data should also feed into that same process.

Tailor creative at mass scale using privacy compliant data
Tailor creative at mass scale using privacy compliant data
Adapt creative dynamically and in real-time
Adapt creative dynamically and in real-time
Test, analyse and optimise - and get the most out of your advertising spend
Test, analyse and optimise - and get the most out of your advertising spend
Creative automation - Banner Sizes

Creative Automation: Frequently Asked Questions

We provide answers to our most commonly asked questions.

What is creative automation?

Creative automation is the automated assembly of marketing assets online in large volumes quickly, usually print, online and video. It is the ability to efficiently produce high volumes of creative marketing assets through automation, based on rules and templates rather than doing it manually. 

It has several uses for creative teams. Depending on the project needs, variations of assets can be created across languages, regional dialects and localised imagery. There are cases where automation can amend the ratio and format for different social and marketing channels.  There is also the ability to design layouts and template for specific creative automation

What is the difference between creative automation and marketing automation?

Marketing Automation uses computer software and online services to execute, manage, and automate marketing tasks and processes. Marketing automation features purpose-built tools and applications to boost your campaign performance and speed by replacing tedious and repetitive manual marketing processes. Most commonly used for campaigning and nurturing programs to help marketers do digital strategies based on rules and logic. 

Creative automation however is more specific to the automated assembly of marketing assets in large volumes. The same way that SEO is part of the marketing mix for marketers, creative automation is a specific part of your marketing automation system.

Who is creative automation for?

Creative automation is targeted at creative, marketing and production professionals producing assets who have to work with complex, time consuming operations. The more complexity you are handling in your production flow the bigger the benefit. The more mature your organisation is in handling multi channel challenges with a multitude of media types - the better you are helped with Creative Automation. 

But there will be others with an interest in creative automation operations too. Ensure you consult with leaders of both your technology, ecommerce, operations and buying/category teams. The best time to consider creative automation is when you’re having to produce large volumes of marketing assets, but maybe you’re still using spreadsheets to project manage, or your existing system just doesn’t have the capability to support. 

What are the benefits of creative automation?

There are lots of benefits to implementing creative marketing automation into your marketing operations to handle the increasing complexity of your marketing efforts. We’ve listed a number of general ones for you below

  • Faster turnaround for marketing assets
  • Simpler processes for creating marketing assets
  • All relevant information feeding into one single place
  • Have all teams and stakeholders working on and from the same resources
  • Ability to create marketing assets in large volumes with greater ease
  • Easily scale the creation of marketing assets up or down
  • Reduce time spent on repetitive manual tasks
  • Empower others to use independently and reduce the likelihood of bottlenecks

Where might creative automation sit in a company?

It depends on the company. But expect that a system, or parts of a system may already exist within one of the following teams: production studios, buying/category management, marketing, ecommerce, operations or technology. And as long as the application is not a stand alone system and is linked to your workflows with an in-process view it is not so important.  

How does Encodify Creative Automation Studio differ from other solutions?

We have developed our solution to focus on the actual business problems for creative teams, rather than just the technologies to solve it. Our approach is to design the technology solution using multiple tools to deliver the most optimal solution that fits your business case. We have an in-process view of the world starting with the workflows, and linking capabilities to a core understanding of your commercial operations. That is why creative automation with us will never be an island and you’ll be able to integrate with your DAM, PIM and proofing tools across departments and functions.

Decrease time to market

Get your demo today!

Let us show you how we can reduce repetitive manual tasks, optimise workflows, and lower operational costs.

Together, we do better

 

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