Development in retail media ad spend between 2019-2028
USD spend
$ 50.7B
$ 68.2B
$ 91.7B
$ 122.6B
$ 136.5B
$ 150B
$ 162.3B
$ 173.3B
$ 185B
$ 196.7B
-
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
Growth
37.4%
34.5%
33.7%
11.3%
9.9%
8.2%
6.9%
6.6%
6.3%
6.3%